We live for data. We delve into 15 performance tools and pluck out the worms that are spoiling your results. Doing work just for the sake of it is like banging your head against a tree for us. It hurts, and it doesn’t pay off. That’s why we consider the context and seek ways to make you earn more from every e-shop.
We’re a small team
Only 11 specialists, and that’s just the way we like it. Each of us is a master of our domain, with no rookies or slackers hiding among us. We pamper our clients and have calm, frequent conversations with them. And that’s exactly how our marketing department can work for you.
Poznejte Pudeto
Martin
Head of Marketing Strategy
Specialist in Zboží.cz, Heureka.cz, Glami, Favi, Biano, Mergado
Martin has experience working with large agency clients as well as running his own e-shop. Thanks to this, he can design meaningful marketing strategies and make the most of your advertising investment. He will help you succeed on comparison shopping sites and fine-tune your product feeds. He’s also gained feed-related experience through his involvement in the dynamic pricing tool “Cenový automat.” On Facebook, he runs a group where you can ask anything about comparison engines and feeds. He’ll be happy to advise you.
Michal
Head of PPC
Specialist in Google Ads, Sklik
Michal lives and breathes data and testing. His experience from working in an agency and on his own projects has taught him to look at marketing as a whole and to design solutions that make sense. That’s also why he co-founded the Pobo Page Builder tool. At Pudeto, he’s responsible for auditing PPC campaigns, setting them up, and managing them. He places great importance on measurement and evaluation – using the data he gathers to continuously move our clients forward.
Martin
PPC advertising and zboží comparison sites
Martin joined us with experience from a mid-sized outdoor store, where he was responsible for managing the e-shop, online advertising, and newsletters. He developed an interest in marketing during his studies at the University of Economics in Prague, which also gave him a background in financial management and business intelligence. At Pudeto, he is in charge of PPC advertising and comparison shopping engines.
Tomáš
PPC advertising and zboží comparison sites
Tomáš joined us as a PPC specialist and focuses on performance marketing, primarily in the area of PPC campaigns, although he’s also well-versed in comparison shopping engines and marketplaces. He studied management, marketing, and logistics at the University of Pardubice. He values integrity, analysis, evaluation, and optimization. In his free time, he volunteers at an organic farm, helping to grow organic vegetables.
Adam
Head of Zboží Comparison Sites, Affiliate, and Marketplace
Adam has a decade of experience working with comparison shopping engines and affiliate marketing, ranging from garage-run e-shops to giants of Czech e-commerce. He can help with product feeds for all kinds of platforms and sources, and he’s also skilled in working with systems like Shopify, Shoptet, Baselinker, and more. You can listen to his lectures on YouTube—or find him on Spotify, where instead of marketing, he shares fascinating stories from history.
Petra
Senior Specialist in Facebook, Instagram, Pinterest, and TripAdvisor
Before joining our team, Péťa spent over four years working at a Czech e-shop. This experience allows her to see our clients’ businesses from a different perspective. At Pudeto, she specializes in social media advertising, primarily on Facebook and Instagram, while constantly exploring new platforms that could expand promotional opportunities. If you spot her with a cup of specialty coffee in hand, she’s probably deep in thought, crafting the perfect strategies and finely tuned campaigns for our clients.
Lukáš
Specialist in Facebook, Instagram, and Email Marketing
At Pudeto, Lukáš focuses mainly on managing clients’ Facebook and Instagram accounts. Before joining the team, he spent two years as the spokesperson and head of marketing for HC Dynamo Pardubice. With a background in journalism, he entered the world of online marketing in 2016 and has since expanded his skills beyond Facebook and Instagram to include LinkedIn, email marketing tools like Ecomail, SmartEmailing, and MailChimp, and more recently, Pinterest. He’s also the voice behind our agency podcast Marketing z radosti, which he runs entirely on his own.
Lenka
Specialist in Google Ads and Sklik
Lenka brings prior experience from Seznam, where she gained valuable hands-on knowledge in online advertising. She has extensive experience in PPC, holds Google certifications, and is constantly expanding her expertise. She studied Management at the University of Economics in Prague, which gave her a broad understanding of various business areas. Lenka focuses on applying modern strategies in PPC campaigns to help clients grow effectively and build their brands. What she enjoys most about working in online marketing is discovering new opportunities and collaborating with clients on their exciting projects.
Zorka
Specialist in Google Ads and Sklik
Zorka is an experienced PPC specialist who brings valuable know-how from her previous role at Seznam.cz. At Pudeto, she focuses on campaign optimization through data analytics and a transparent approach. Her work involves in-depth campaign analysis, identifying new opportunities, and continuously refining strategies to ensure maximum effectiveness of advertising efforts for our clients. Outside of work, Zorka loves running—which gives her the energy and sharp mind needed to come up with innovative marketing solutions.
Lenka
Account & Marketing Managerka
Our clients are in the attentive care of our Lenka. She joined us after a year at Ecomail, where she worked as a Sales Manager. Before that, she spent two years as a Key Account Manager at an investment company and three years in the coworking sector as a Community Lead and Community Associate. At Pudeto, she focuses on onboarding new clients while also taking care of existing ones. In addition, she’s involved with the Pobo Page Builder tool, where she helps clients optimize product pages, consults on specific needs, and manages individual projects.
Terka
Specialist in Instagram and Facebook Content
Terka handles social media management and communication with fans. She creates engaging posts and high-quality content that attracts new customers and followers to your product or service. In addition to social media, she also manages several Shoptet e-shops, where she can set up and guide you through the entire process—from adding a product to the cart all the way to shipping.
Alma
Barketing Executive
Alma. Almísek. Almara. Our four-legged happiness manager and vacuum cleaner. When she’s not playing with her flashing ball, she’s trying to steal Tomáš’s snack or playing mini-golf with Martin. Sometimes she’s a rebellious teen, but either way, she’s very cute.
We’re Different. How?
Our Experience in Your Service
We bring experience from agencies, where we’ve worked with large clients from various industries. Our own e-shops have taught us to view marketing from a higher perspective and think like owners.
We’re Not Afraid to Say No
We don’t hesitate to say no when we see that the path isn’t leading in the right direction. But we won’t leave you hanging; we’ll propose a more efficient solution.
No Empty Promises
We don’t promise nonsense. We’ll tell you straightforwardly what to expect from your campaign, and we present results clearly and without embellishments.
We Develop Our Own Tools
We delve deep and constantly think about how to improve. That’s how we created the Pobo tool for creating product pages and the Price Automator for automatic pricing.
We’re Your External Marketing Department
We’re not an agency, but a team of specific individuals who stay in close contact with you. You’ll always communicate directly with a specialist who knows your business.
We Don’t Bind You with Long-Term Contracts
We need to trust each other, or it won’t work out. That’s why we don’t bind you with a contract. We’ll simply deliver such results that you won’t want to leave.
Ready to Transform Your Success?
Wondering if we can boost your revenue too? Let’s meet for a no-obligation discussion and find out.











